Q3 2024 Books & Reference Apps Performance on Android in Ukraine

In the third quarter of 2024, the Books and Reference category on the Android platform in Ukraine saw varied performance among the top 5 applications. Here's a detailed look at how each app fared in terms of weekly downloads, revenue, and active users.

Litrad witnessed fluctuations in its weekly revenue, starting at approximately $3.2K in early July and peaking at around $3.6K by the end of July before declining steadily to nearly $1.5K by the end of September. The app's weekly downloads showed a similar pattern, with an initial surge to over 2K in early July and an eventual decrease to about 500 by the end of the quarter. Weekly active users also varied, reaching a high of nearly 12K in July and dipping to around 8K by late September.

Dreame-Read Romance Stories from Dreame Media maintained relatively stable weekly revenue, averaging between $1.6K and $2.4K throughout the quarter. The app's downloads started at over 1K in early July, decreasing gradually to under 400 by the end of September. Active users showed a modest decline, beginning at over 13K and ending the quarter at approximately 10.6K.

Абук: електронні й аудіокниги experienced a consistent revenue flow, peaking at about $2K towards the end of September. Downloads exhibited a significant spike to over 2.2K at the end of September, while earlier weeks saw numbers fluctuating between 500 and 1.8K.

Hinovel encountered a gradual decrease in weekly revenue from around $1.8K in early July to approximately $1.3K by the end of September. Downloads remained consistently low, with figures mostly under 100. Meanwhile, active users saw a decline from around 9.7K at the start of the quarter to approximately 6.5K by its end.

Lastly, Joyread recorded an increase in revenue, starting at $1.1K and peaking at $2K in mid-September before dropping to about $1.1K by the quarter's end. Downloads showed a varied pattern, with a notable peak of over 1.4K in early September. Active users rose to over 2K in mid-August before tapering off to around 750 by the end of September.

These insights are based on data from Sensor Tower, where more detailed analytics can be accessed for further exploration.